Wednesday 27 June 2018

Why You Should Avoid Using Templates for Transactional SMS in Lucknow


The whole banking system relies on the transactional SMS service to notify their customers of any account activity. Not only the banking sector, but there are numerous other industries where this service is used. To make things easier, there are many of the companies who make use of the templates for sending transactional messages.

All they do is download a template from the internet or connect with their provider for the template. Afterward, they make few changes in the template and send in the messages as if it was their own. Even though it is not completely wrong, but it can leave a negative impact on some of the users. However, this is not the only reason why you should not be using templates for such messages. Below we mention some of the reasons in support of this claim.

Bulk SMS
Bulk SMS service


1. No Human Touch in the Messages

When you use a template to send transactional messages, you only edit a few parts and leave the rest of message. Before you send the SMS, you have to keep in mind that there are humans reading this message and they will surely feel connected when the message is sent by a human. When you write the entire message, you will add the missing human touch in the message which will make your customers happy. Make sure to be crisp and clear about the tone and be as natural as possible while writing the message.

2. No Distinctive Feature of the Message

The process of picking a template for transactional bulk SMS is straightforward. The first thing that people do is search for the keyword in the most popular search engine, and they pick the first template the comes on the search engine result pages. Now they edit the template and send the message via the SMS API service. Now before you do the same thing, you need to think that how many people have used the same template for the same service. As it is in the top rank in the search engine result pages, it must be used by thousands of people. If you are using the same template, then your message will not have any distinctive feature of its own. If you want to have a unique feature of your message, then you should not use a template and write your own transactional SMS.

Now you know the reasons why you should never use templates for transactional SMS in Lucknow. Keep in mind to add a personal human touch to the message to leave a better impact on the users.